As traditional diplomacy faces growing challenges, sports are emerging as an unexpected but powerful tool for bringing nations together. From the Olympics and FIFA World Cup to basketball and golf, sports diplomacy can build connections, ease tensions and reshape how countries are viewed—while also raising questions about sportswashing and the limits of athletic diplomacy.
Tag: 2026 FIFA World Cup
With the Winter Games wrapping up in Milan and some 5 billion viewers watching the Olympics this month, diplomats and corporate leaders alike still have time to plan their next major engagement on the global sports stage: the 2026 World Cup in North America.
Esteban Moctezuma, Mexico’s ambassador to the United States, joined 24 delegates from FIFA and US Soccer visiting Washington, D.C., as part of the selection process to determine what city will host the 2026 FIFA World Cup.
